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BIA/Kelsey LOCAL IMPACT: Atlanta –  Coca-Cola’s Greg Chambers, “We Need to Operate at Local Level, It’s 100 Times More Important.”

BIA/Kelsey LOCAL IMPACT: Atlanta – Coca-Cola’s Greg Chambers, “We Need to Operate at Local Level, It’s 100 Times More Important.”

by Rick Ducey | Sep 11, 2017 | BIA, Blog, Conferences

What do you get when you mix Coca-Cola with Google? That’s what Greg Chambers, Coca-Cola’s global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey’s LOCAL IMPACT Atlanta conference on October 12th. He will share...
BIA/Kelsey Live, Episode 19: Yext, Google & McDonalds

BIA/Kelsey Live, Episode 19: Yext, Google & McDonalds

by BIA Advisory Group | Mar 17, 2017 | BIA, Blog, Mobile-Social

McDonald’s enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be...
BIA/Kelsey LIVE, Episode 1: Apple, Google, Microsoft and the Singularity

BIA/Kelsey LIVE, Episode 1: Apple, Google, Microsoft and the Singularity

by BIA Advisory Group | Sep 16, 2016 | BIA, Blog, Mobile-Social

What’s the deal with AirPods? What is ‘service commerce?’ And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey’s new podcast BIA/Kelsey LIVE...
Will Google Roll Out Business Attributes in Drop-down Results?

Will Google Roll Out Business Attributes in Drop-down Results?

by BIA Advisory Group | Jul 27, 2016 | BIA, Blog, Mobile-Social

  Last night while conducting a local search, I encountered something strange:  Business hours were served within Google’s Instant Search drop-down results (see screenshot). After polling a few peers in local search and SEO worlds, it appears this is a new...
Consumer Micro Moments Trends and Best Practices for Businesses

Consumer Micro Moments Trends and Best Practices for Businesses

by Celine Matthiessen | May 17, 2016 | BIA, Blog, SMBs

The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey’s new report “Consumer Micro-Moments and Businesses: Trends and Best...
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