by Rick Ducey | May 8, 2018 | BIA, Blog, Mobile-Social
Today’s marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative...
by Rick Ducey | Oct 18, 2017 | BIA, Blog, Mobile-Social
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in...
