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SMB Data Point of the Week: Downward Pressure on Print YP Continues

by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs

In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners  which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
Home and Trade SMBs Still Going Strong With Traditional Media

Home and Trade SMBs Still Going Strong With Traditional Media

by Suzanne Ackley | Feb 2, 2016 | BIA, Blog, Newspapers, SAM, SMBs, Verticals

Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and...
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