by BIA Advisory Group | May 10, 2016 | BIA, Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally, it’s all about informed marketing… which...
by Suzanne Ackley | May 5, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to...
by Suzanne Ackley | Mar 31, 2016 | BIA, Blog, Local Advertising Forecast, Radio
As I alluded to on Monday, Hubbard Radio’s Washington, DC talk station WTOP-FM has taken back its crown as the top revenue generating station in the United States in 2015, after falling to second place last year. iHeartMedia’s KIIS-FM in Los Angeles, last...
by Suzanne Ackley | Mar 28, 2016 | BIA, Blog, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken...
