by Celine Matthiessen | Mar 27, 2017 | BIA, Blog, Mobile-Social, SMBs
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram’s focus on DIY advertising tools for small businesses has paid off. Instagram also...
by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...
by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...
by Celine Matthiessen | Aug 10, 2016 | BIA, Blog
With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report. BIA/Kelsey track small business use of more than fifty advertising...
by Celine Matthiessen | Jun 2, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey 11% of SMBs say they use Instagram and the majority report...
