by Rick Ducey | Oct 2, 2023 | BIA, Blog, CTV/OTT
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.” This is a...
by Rick Ducey | Mar 14, 2023 | BIA, BIA Podcast, Blog, Broadcast
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services. At some point, the stations acting as “lighthouses”...
by MacKenzie Lovings | Feb 9, 2023 | BIA, BIA Podcast, Blog
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down,” which offers captivating insights into what it takes to be an entrepreneur through good...
by Rick Ducey | Aug 22, 2022 | BIA, Blog, Sales Best Practices
In discussions with our clients, we’re seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other factors are affecting their sales team. Recruiting,...
by Mark Dugan | Jul 22, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced...
