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SMB Data Point of the Week: 77.6% of Small Businesses Use Social Media for Marketing

by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs

  For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...

Small Business Saturday Is Not the Only Day Consumers Shop Local

by Celine Matthiessen | Nov 17, 2016 | BIA, Blog, SAM, SMBs

American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday.  The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights...
SMB Datapoint of the Week: Broadcast SMBs Have Big Ad Budgets

SMB Datapoint of the Week: Broadcast SMBs Have Big Ad Budgets

by Celine Matthiessen | Oct 13, 2016 | BIA, Blog, Broadcast, SAM, SMBs

Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that have...
SMB Data Point of the Week: Social Media Ad Success Tied To Revenue

SMB Data Point of the Week: Social Media Ad Success Tied To Revenue

by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs

Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20  continue to be the most popular used channels among small businesses.  Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20

The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20

by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs

Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
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