by Suzanne Ackley | Dec 15, 2017 | BIA, Blog, SAM, SMBs
All small businesses want for Christmas is a way to better connect to their customers, according to new research from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of Small Businesses (SMBs). The LCM, Wave 21 survey reveals what marketing services and tools...
by Suzanne Ackley | Nov 14, 2017 | BIA, Blog, Broadcast, SAM, SMBs
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These...
by Suzanne Ackley | Nov 2, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend....
by Rick Ducey | Nov 1, 2017 | BIA, Blog, SAM, SMBs
BIA/Kelsey’s Local Commerce Monitor provides analytics and insights to help B2B media sellers and marketers segment the dynamic Small and Medium Business (SMB) market by highlighting differences in how these businesses operate when it comes to utilizing...
