by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Suzanne Ackley | Apr 21, 2017 | BIA, Blog, SAM, SMBs
Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. “Chatbots were always a means to an end, not an end,” said Stan Chudnovsky, head of product at Messenger. “Our goal was...
by Suzanne Ackley | Feb 27, 2017 | BIA, Blog, SAM, SMBs
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of...
by Suzanne Ackley | Feb 22, 2017 | BIA, Blog, SAM, SMBs
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses,...
