by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...
by Suzanne Ackley | Jan 11, 2017 | BIA, Blog, SAM, SMBs
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional...
by Patrick Buono | Nov 21, 2016 | Press Releases
New research from the company’s Local Commerce Monitor survey shows social media continues to grow as the dominant marketing channel for small business for third consecutive year; Findings to be presented at BIA/Kelsey NEXT, Dec 5-7th in Boston For the third...
by Celine Matthiessen | Nov 17, 2016 | BIA, Blog, SAM, SMBs
American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday. The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights...
by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
