by MacKenzie Lovings | Jan 20, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing this month called, New Year, New Insights. In...
by Suzanne Ackley | Aug 12, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Verticals
The pandemic hit Legal Services’ local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services in 2022 will increase ad...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by MacKenzie Lovings | Apr 6, 2021 | BIA Podcast, Blog, Local Advertising Forecast, Verticals
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for...
by Suzanne Ackley | Oct 7, 2020 | BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA’s forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to 2021, Legal Services ad spend will grow 10.6%...
