by Suzanne Ackley | Jul 20, 2016 | BIA, Blog, SAM, SMBs
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don’t use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs). The average...
by BIA Advisory Group | Jun 16, 2016 | Blog, Local Advertising Forecast, Mobile-Social
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That’s according to the mobile portion of BIA/Kelsey’s latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow from $9.8...
by Suzanne Ackley | May 26, 2016 | Blog, Local Advertising Forecast
Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart...
by Suzanne Ackley | May 25, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
