by Suzanne Ackley | Sep 13, 2017 | BIA, Blog, SAM, SMBs, Verticals
According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
by Suzanne Ackley | May 17, 2017 | BIA, Blog
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going...
by Suzanne Ackley | Mar 14, 2017 | Blog, Conferences
Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a whopping $3.9...
by BIA Advisory Group | Aug 19, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social, Newspapers, SMBs
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year,...
