by Suzanne Ackley | Apr 30, 2025 | Blog
Following our earlier analysis of the impacts of tariffs on the automotive, clothing retail, and furniture store sectors in local advertising, now, we are focusing on real estate, restaurants, and home centers. This analysis is crucial as businesses face a complex...
by Mark Dugan | Apr 24, 2025 | Blog
BIA is closely examining the potential effects of new tariffs on local advertising. Tariffs increase prices and disrupt local economies, prompting businesses to reassess their marketing budgets. In a new series of reports, we explore how the Trump...
by Suzanne Ackley | Sep 13, 2017 | BIA, Blog, SAM, SMBs, Verticals
According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
by Suzanne Ackley | May 17, 2017 | BIA, Blog
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going...
