by Celine Matthiessen | Sep 23, 2025 | Blog
On Wednesday, September 24, I will be hosting a webinar with my colleague, Senan Mele, VP of Forecasting and Analysis for RAB. During the session, we will examine our updated 2025 U.S. Local Advertising Forecast to shed light on the latest trends, insights, and data...
by Rick Ducey | Sep 4, 2025 | Blog
BIA met with state broadcasting associations over the summer to support their programs and provide valuable insights for their members and clients in a rapidly changing marketplace. We focused on sharing data-driven stories and actionable insights to help local...
by Rick Ducey | Dec 23, 2024 | Blog
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning...
by Nicole Ovadia | Oct 23, 2024 | Blog
In the battle for advertisers’ dollars, direct mail has a new arsenal: data-driven digital strategies. Valpak’s Chief Revenue Officer, Jay Loeffler, joins me in our latest Leading Local Insights Podcast and pulls back the curtain on how they are fusing...
by Nicole Ovadia | Jun 12, 2024 | Blog, Economic Pulse
I love writing this blog. Every time I sit down to gather my thoughts on what’s happening macro-economically and how that affects Local Advertising spending, I find comfort in the cyclicality of the data, and I love looking back on what we expected to happen to...
