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Mobile Advertising’s State of the Union (video)

Mobile Advertising’s State of the Union (video)

by BIA Advisory Group | Jan 5, 2017 | Blog, Local Advertising Forecast, Mobile-Social

How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I’ve been tackling over the past few months. Among the $72 billion projected for U.S. mobile ads in 2021, search will...
U.S. Mobile Ad Revenues to Reach $72B by 2021: A White Paper Preview

U.S. Mobile Ad Revenues to Reach $72B by 2021: A White Paper Preview

by BIA Advisory Group | Nov 23, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social

BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a sneak peek, below is its...
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