by MacKenzie Lovings | Jun 16, 2022 | BIA, Blog, Local Advertising Forecast
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA’s forecast analysts have lowered overall estimates for the year from the original (Dec 2021)...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by Rick Ducey | Mar 14, 2022 | BIA, Blog, Local Advertising Forecast, Radio
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing, providing Radio Stations an avenue to still increase...
by Rick Ducey | Dec 2, 2021 | BIA, Blog, Broadcast
BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B...
by Suzanne Ackley | Sep 1, 2021 | BIA ADVantage, BIA Podcast, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the...
