by MacKenzie Lovings | Mar 24, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of their home....
by Suzanne Ackley | Dec 17, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Radio, Verticals
The $15.7 billion BIA is estimating in ad spend for local television (broadcast and online), while down from 2020 levels of $16.8 billion, represents a strong recovery for the media when you remove the unprecedented amounts of political ad spend. Excluding political...
by Suzanne Ackley | Dec 3, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising, Radio
BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this...
by Suzanne Ackley | Oct 7, 2020 | BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA’s forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to 2021, Legal Services ad spend will grow 10.6%...
by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
