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Five Themes for Finding Growth in a Pandemic Down Market

Five Themes for Finding Growth in a Pandemic Down Market

by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals

BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
SalesFuel’s “2020 State of Media Sales” Study Offers Snapshot of Local Media Environment

SalesFuel’s “2020 State of Media Sales” Study Offers Snapshot of Local Media Environment

by Suzanne Ackley | May 15, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast

What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified...

BIA Projecting 3.6 Percent Decline in Ad Revenue from 2019: A Look at Pre and Post COVID Estimates for Media

by Suzanne Ackley | May 4, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast

A roaring economy, 2020 Summer Olympics, and political spending from a Presidential, Senate, and local elections all indicated a strong year for local advertising sellers. But then a pandemic struck creating economic havoc. BIA lowered its advertising revenue forecast...
Political Driving $6.58 Billion in Local Advertising Dollars in 2020

Political Driving $6.58 Billion in Local Advertising Dollars in 2020

by Suzanne Ackley | Jan 28, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising

Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in...
BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT

BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT

by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals

BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
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