by Suzanne Ackley | Aug 5, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political...
by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
by Suzanne Ackley | Jul 9, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Political Advertising, Radio
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year slightly an has an...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
by Celine Matthiessen | Mar 6, 2019 | BIA, BIA ADVantage, Blog, CTV/OTT, Local Advertising Forecast
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers...
