by Thomas Buono | Dec 15, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices, Verticals
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make a...
by Celine Matthiessen | Dec 6, 2017 | BIA, Blog, Broadcast, Mobile-Social
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up...
by Suzanne Ackley | Sep 27, 2017 | BIA, Blog, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released...
