by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released...
by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
by Rick Ducey | May 1, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality, there is a strong...
by Mark Fratrik | Mar 17, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for...
by Mark Fratrik | Jan 10, 2017 | BIA, Blog, Local Advertising Forecast, Radio
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and online services. In a recent...
