by Suzanne Ackley | Apr 21, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast, Newspapers, Radio
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place...
by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
by Suzanne Ackley | Apr 7, 2016 | BIA, Blog, Mobile-Social
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent....
by Suzanne Ackley | Mar 28, 2016 | BIA, Blog, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast
Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above....
