by Celine Matthiessen | Nov 14, 2018 | BIA, Blog, SAM, SMBs
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with where...
by Celine Matthiessen | Oct 31, 2018 | BIA, BIA ADVantage, Blog, Radio, SAM
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of...
by Suzanne Ackley | Jan 11, 2017 | BIA, Blog, SAM, SMBs
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional...