by Celine Matthiessen | Apr 28, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers’ decisions like shopping...
by Celine Matthiessen | Apr 27, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage their digital advertising. 30% of these small businesses say they use small, local digital agencies for...
by Suzanne Ackley | Apr 20, 2016 | BIA, Blog, SAM, SMBs
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY) model for digital advertising, there’s...
by Suzanne Ackley | Apr 13, 2016 | BIA, Blog, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we divided SMBS into three groups: 1 employee (very small businesses), 2 to 9 employees (small businesses) and 10 to 99 employees (medium businesses). When comparing the SMBs in these three...
by Celine Matthiessen | Apr 7, 2016 | BIA, Blog, SAM, SMBs
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses...
