by Suzanne Ackley | Mar 16, 2016 | BIA, Blog, SAM, SMBs
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise...
by BIA Advisory Group | Mar 14, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
“The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script for social...
by Suzanne Ackley | Mar 9, 2016 | BIA, Blog, Radio, SAM, SMBs
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of these radio SMBs receiving...
by Celine Matthiessen | Mar 3, 2016 | BIA, Blog, SAM, SMBs
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use...
by Suzanne Ackley | Mar 2, 2016 | BIA, Blog, SAM, SMBs, Verticals
73.5% of retail SMBs* maintain a customer list, the majority for more than a year, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. Over half of these SMBs say they promote to their customer lists. Nearly a...
