by Suzanne Ackley | Feb 24, 2016 | BIA, Blog, SAM, SMBs, Verticals
SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to digital in the last 12...
by Suzanne Ackley | Feb 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media to promote their businesses, with a...
by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
by Suzanne Ackley | Feb 10, 2016 | BIA, Blog, Conferences, SAM, SMBs, Verticals
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the infographic above, 1 out of 5 SMBs...
by Suzanne Ackley | Feb 5, 2016 | BIA, Blog, SAM, SMBs
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn’t mean that these DIY SMBs don’t use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and...
