by Suzanne Ackley | Feb 20, 2019 | Blog, Broadcast, SAM, SMBs
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not cost, but rather, their expertise in...
by Suzanne Ackley | Feb 19, 2019 | BIA, Blog, SAM, SMBs, Vantage Point
Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around...
by Suzanne Ackley | Jan 30, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees...
by Rick Ducey | Sep 11, 2017 | BIA, Blog, Conferences
What do you get when you mix Coca-Cola with Google? That’s what Greg Chambers, Coca-Cola’s global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey’s LOCAL IMPACT Atlanta conference on October 12th. He will share...
by Suzanne Ackley | May 17, 2017 | BIA, Blog
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going...
