by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
by Suzanne Ackley | Jun 15, 2016 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there are a large number of...
by Suzanne Ackley | Jun 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media...
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
