by Suzanne Ackley | Mar 8, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Free and low-cost digital and social media channels are most popular in use among retail small businesses, but they give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 of our Local Commerce...
by Suzanne Ackley | May 3, 2017 | BIA, Blog, SAM, SMBs
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other...
