by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
by BIA Advisory Group | Feb 8, 2016 | BIA, Blog
Over the past year, Apple has quietly assembled search assets that could threaten to Google. That’s a bold statement of course, but it’s based on one big factor: Apple’s ownership of the user touch point that positions its own apps as default....
by BIA Advisory Group | Jan 11, 2016 | BIA, Blog
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced...
