by Suzanne Ackley | Dec 12, 2018 | Blog, SAM, SMBs
More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers...
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by Celine Matthiessen | May 6, 2016 | BIA, Blog, SMBs
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA’s infographic reports 71 percent of SMBs manage their digital marketing internally and...
