by Suzanne Ackley | Aug 13, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local...
by Suzanne Ackley | Aug 5, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political...
by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
by Rick Ducey | May 30, 2019 | BIA, Blog, Broadcast
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV groups and MVPDs. Local TV groups are transitioning...
by Suzanne Ackley | Jan 16, 2019 | BIA, Blog, Broadcast, SAM, SMBs
BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television...
