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Local Marketing is all About Authenticity (video)

Local Marketing is all About Authenticity (video)

by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social

The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
Looking Ahead to ENGAGE: Joah Spearman on Marketing to Millennials

Looking Ahead to ENGAGE: Joah Spearman on Marketing to Millennials

by BIA Advisory Group | Apr 18, 2016 | BIA, Blog, Conferences

BIA/Kelsey’s ENGAGE conference next month in Austin, Texas, is about innovating and executing in the local and SMB digital marketplace. The local and SMB space isn’t just about creating tools, it’s also about building audiences in order to drive...

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