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Mobile Influences 50% of Retail Purchases

Mobile Influences 50% of Retail Purchases

by Celine Matthiessen | May 15, 2017 | BIA, Blog, Conferences, Mobile-Social, SMBs

Smartphones are used by just about everyone, and they’re being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that’s not just paid...
Mobile Influences 50% of Retail Purchases

Selling Social To Small Businesses Key Topic at Upcoming Local Impact Los Angeles

by Celine Matthiessen | May 12, 2017 | Blog, Conferences, SMBs

Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media...
Mobile Influences 50% of Retail Purchases

Local Impact LA: Social Key Pillar For Local

by Celine Matthiessen | May 8, 2017 | BIA, Blog, Conferences, SMBs

At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses — 77.6% of small businesses have a Facebook page, that’s only the...
LCR Bytes: L.A. TV Stations Earn $1.49 Billion in Advertising Revenue

LCR Bytes: L.A. TV Stations Earn $1.49 Billion in Advertising Revenue

by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast

Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above....

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