by Suzanne Ackley | Dec 12, 2018 | Blog, SAM, SMBs
More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers...
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by BIA Advisory Group | Feb 14, 2017 | BIA, Blog
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we’re in the “trough of disillusionment.” That’s not to say that the sector has cratered… but that things slow down as...
