by Leyla Chatti | Sep 29, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in...
