by BIA Advisory Group | Aug 22, 2016 | Blog, SMBs
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as...
by BIA Advisory Group | Jun 22, 2016 | BIA, Blog, SMBs
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm – 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn’t break the bank. The webinar will be modeled...
by BIA Advisory Group | May 11, 2016 | BIA, Blog, SMBs
A new BIA/Kelsey White Paper sponsored by Manta examines how audience extension can be a powerful tool for B2B marketers that are trying to keep their customer acquisition costs manageable, a big challenge for those targeting small businesses in particular. Audience...
