by Suzanne Ackley | Feb 19, 2019 | BIA, Blog, SAM, SMBs, Vantage Point
Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around...
by Suzanne Ackley | Dec 12, 2018 | Blog, SAM, SMBs
More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers...
by Suzanne Ackley | Nov 28, 2018 | BIA, Blog, SAM, SMBs
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove’s 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials...
by Rick Ducey | Oct 3, 2018 | BIA, Blog, Conferences
MarTech East kicked off yesterday at Boston’s Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize...
by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
