by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
by BIA Advisory Group | Jul 25, 2016 | BIA, Blog, SMBs
Now more than ever, there’s a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing. SMBs that want to connect with customers online are utilizing search-optimized web presence...
by BIA Advisory Group | Feb 26, 2016 | BIA, Blog, SMBs
As SMBs increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of a recent BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the...
by Celine Matthiessen | Feb 4, 2016 | BIA, Blog, SAM, SMBs
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or corporation....