by Rick Ducey | Oct 11, 2016 | BIA, Blog, SMBs
Just 40.3% of small businesses use websites for advertising or promotion purposes, according to BIA/Kelsey’s Local Commerce Monitor™ (Wave 20) survey of businesses with less than 100 employees conducted in Q3 2016. Where are the other 60%? Websites rank...
by BIA Advisory Group | Sep 28, 2016 | BIA, Blog, SMBs
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it’s joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The...
by Celine Matthiessen | Sep 1, 2016 | BIA, Blog, SAM, SMBs
A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses use a variety of advertising and marketing tools and,...
by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
