by Rick Ducey | Oct 3, 2018 | BIA, Blog, Conferences
MarTech East kicked off yesterday at Boston’s Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize...
by BIA Advisory Group | Jul 5, 2016 | Blog, SMBs, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...
by Rick Ducey | May 2, 2016 | BIA, Blog
Martech’s unofficial but authoritative chief evangelist, Scott Brinker, just released Hacking Marketing, a book that essentially provides a recipe for adapting software’s agile philosophy and methodology to marketing problems. And since marketing is now...
