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Local Marketing is all About Authenticity (video)

Local Marketing is all About Authenticity (video)

by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social

The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
Millennials… They’re What’s Really ‘Next’

Millennials… They’re What’s Really ‘Next’

by BIA Advisory Group | Jan 12, 2016 | Blog, Conferences

The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and...

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