by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
by BIA Advisory Group | Jan 12, 2016 | Blog, Conferences
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and...