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Mobile Ad Spend By Local Businesses Is Growing

Mobile Ad Spend By Local Businesses Is Growing

by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM

Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
Three Out of Four Franchisees Plan to Increase Advertising Spend in 2018

Three Out of Four Franchisees Plan to Increase Advertising Spend in 2018

by Suzanne Ackley | Jan 30, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs

Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees...

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