by Celine Matthiessen | Oct 23, 2018 | BIA, Blog, Mobile-Social, Vantage Point
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout...
by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
