by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Celine Matthiessen | Dec 6, 2017 | BIA, Blog, Broadcast, Mobile-Social
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up...
by Celine Matthiessen | Oct 26, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile usage by consumers has a direct impact on small businesses’ decisions to use mobile advertising channels — specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile...
by Rick Ducey | Oct 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital...
by Celine Matthiessen | May 15, 2017 | BIA, Blog, Conferences, Mobile-Social, SMBs
Smartphones are used by just about everyone, and they’re being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that’s not just paid...
