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Pokémon Go: Opportunity for SMBs To Try Location Based Marketing

Pokémon Go: Opportunity for SMBs To Try Location Based Marketing

by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs

The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
The ‘Old Gray Lady’ Turns to VR

The ‘Old Gray Lady’ Turns to VR

by BIA Advisory Group | May 25, 2016 | BIA, Blog, Mobile-Social

When discussing early adopters in any new medium, newspapers aren’t usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. “We’ve got just about every desk in the newsroom —...
What are the Top Action Items for Brand-to-Local Marketing? (video)

What are the Top Action Items for Brand-to-Local Marketing? (video)

by BIA Advisory Group | Apr 28, 2016 | Blog, Conferences, Mobile-Social

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the “monday morning” action items to begin to implement right away?...
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