by Suzanne Ackley | Apr 18, 2018 | Blog, Broadcast, SAM, SMBs
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community sponsorships. Of the paid...
by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
by Suzanne Ackley | May 4, 2016 | BIA, Blog, SAM, SMBs
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey report using a Facebook page and website for...
by Suzanne Ackley | Jan 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
The internet is flooded with how-to’s and “hacks” — quick, cheap ways to get things done. For new small businesses with limited resources, it’s essential to quickly get customers through the purchase funnel to survive. CenturyLink’s...
