by Celine Matthiessen | Feb 27, 2019 | BIA, BIA ADVantage, Blog, Mobile-Social, Newspapers, SAM
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
by BIA Advisory Group | Jan 10, 2017 | BIA, Blog, Mobile-Social, Newspapers
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
by Suzanne Ackley | Apr 21, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast, Newspapers, Radio
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place...
