by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Rick Ducey | May 21, 2020 | BIA, Blog, Broadcast, CTV/OTT
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for...
by Rick Ducey | Oct 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital...
by Rick Ducey | Sep 11, 2017 | BIA, Blog, Conferences
What do you get when you mix Coca-Cola with Google? That’s what Greg Chambers, Coca-Cola’s global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey’s LOCAL IMPACT Atlanta conference on October 12th. He will share...
by Rick Ducey | Apr 14, 2017 | BIA, Blog
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM’s...
