by Suzanne Ackley | Apr 21, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast, Newspapers, Radio
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place...
by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
